Trump beach bar to close because of Margaritaville

Posted on Thursday, August 30th, 2012 at 4:43 pm
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From “Trump beach bar to close amid competition from Margaritaville and Revel

Trump Plaza Hotel and Casino is shutting down its beach bar permanently, saying it can’t compete against nonunion beach bars at two other Atlantic City casinos.

The casino’s parent company, Trump Entertainment Resorts, said the bar’s last day will be Sept. 16.

Spokesman Brian Cahill said the company can’t compete with cocktail service on the beach for guests of the newly opened Revel, as well as the Margaritaville beach bar coming in May at Resorts Casino Hotel, which he also expects to be nonunion.

“We would love to continue operating the Beach Bar; it’s just economics,” Cahill said. “Revel opened their nonunion beach operations late this year, but they will be open all season next summer.

“Margaritaville, also nonunion, will be open Memorial Day weekend,” he said. “The truth is that union wages and severance funds do not allow us to compete against the nonunion beach bars like Revel and Margaritaville.”

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