Tradewinds® Kicks Off This Summer With The Sip Sing Your Way to Paradise™ Campaign
Tradewinds®, a brand inspired by a family tradition of real brewed sweet tea, will give fans a reason to sing this summer by announcing the launch of the Sip Sing Your Way to Paradise™ tour and karaoke contest. Both initiatives will support the launch of the new Tradewinds® Jimmy Buffett’s Island Tea, a line of tropical-flavored ready-to-drink iced teas now available in select grocery, mass and convenience stores.
The Sip Sing Tour will follow Jimmy Buffett’s “Workin’ n’ Playin’” concert series this summer and engage with fans through on-site sampling, a karaoke activation, and paradise-worthy giveaways. The nationwide karaoke contest kicked off on Thursday, May 7th at 12:00 AM CT/1:00 AM ET. Fans are encouraged to submit their best rendition of Jimmy’s classic hit song “Cheeseburger in Paradise” at www.tradewindstea.com/jimmybuffett. At the end of the summer, the top 25 finalists will be awarded amazing prizes, including one grand prize trip to Margaritaville’s new flagship luxury resort in Hollywood, FL; two runner-up trips to Las Vegas, NV for a Jimmy Buffett VIP experience; a year supply of Tradewinds® Jimmy Buffett’s Island Tea; and paradise packs filled with goodies for kicking back!
Article source: http://www.buffettnews.com/2015/05/13/14484/