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Let’s take a look at the beer side of this equation, for a
moment. I recently bought into a bar, but long before that I was involved as a
patron, and saw things from that perspective. How about we use the Key West
Beer Festival as an example? I see this all the time however. On Sunday we had representatives
from all sorts of breweries at The Cork and Stogie. We carry over sixty beers.
A rep from say, Lagunitas Brewing, orders a Cigar City Brewing Jai Alai IPA.
Not only is he/she drinking it, but they are also heaping it with praise, left
and right. They are wearing a Lagunitas shirt, so everyone knows who they are
and what they represent, yet they are all over someone else’s beer telling
everyone in the bar how good it is! If it’s not Laganitas, it might be someone
from Anderson Valley doing the same thing with Bell’s, or someone from Biscayne
Bay Brewing praising the beer from Sweetwater, while they are all excited about